Architects Unique Skills Sets the Foundation for Successful Multi Family Housing
Multifamily Housing has a split personality. It has traits that are associated with both commercial and residential architecture and development.
Consumer appeal is imperative. Without it, the project fails. It’s that simple.
When dealing with apartments or rental communities, the focus must be on long term appeal. Quick in and outs kill the profitability of a project. Money is made or lost by tenant retention. Excellent design makes all the difference in the world. It’s the simple things that if glossed over, make tenant retention difficult for your staff. You’ll make money by retaining tenants.
Rental communities’ kissing cousins are townhouse and condominium projects. Consumer appeal is the same but instead, sales is the name of the game here. Money is made by selling units…at a profit! Think of it this way, your project is in an election and consumers are voting with their pocket book. Make sure consumers are voting for your project, not against the others. In other words, it’s not good enough to be better than the rest; your project needs to really create genuine interest with consumers.
Unconventional Truth
An in depth understanding of Production Housing is needed for your multifamily project. Single Family Production Builders develop product that has a broad appeal; even for niche projects, ones that are very focused on a specific type customer. Flexibility and Convenience are two fundamentals that must be addressed. In addition, cost effective construction coupled with low (ideally no) maintenance – warranty issues.
Beneath The Surface
Designing living units that feel larger than they really are is the advantage that will crush your competition. It’s that BIG. But think about it, isn’t that what’s everybody is looking for, paying for ‘x’ and getting ‘x’ plus 20%? That is what your customers get when with our architectural designs. But, we must tell the truth, without immense production housing experience, we wouldn’t be nearly as successful at creating spaces that LIVE LARGEer than they really are.
The American Dream
It’s important to remember the core of societies’ dreams. It has been the 3-bedroom and 2-bath detached house. Maybe the economy has changed the perception somewhat, but the vision in the back of the public’s mind is still there. Incorporating detached housing features into attached housing projects is important.
Satisfying these unspoken needs will bring success to your project. This will be your SECRET WEAPON to beating your competition. The best part of all is that your competition won’t notice the subtitle differences. Or if they do, they won’t realize the difference that they really make.
Cost Considerations
Best of all, all of this can be accomplished without adding cost. This is the biggest trick of all. And, this is where construction experience makes all the difference. You need an architect that talks to subs on a daily basis…not out of necessity, but as part of a team. See, subs hold all the cards to the success of your project meeting budget. We understand their needs yet are not so pretentious to tell them their ideas are wrong. After all, subcontractors have to bring your vision to life. Our job is to tell them in a way to make it easy (or easier) for them to do their part in putting it all together.
The Delicate Balancing Act
Mixing in the code and building issues associated with commercial construction on a housing project. Actually mixing is the easy part. Doing it in a cost effective manner is another story. It is amazing the difference in cost two buildings that look almost exactly the same can be. We have prepared a case study that demonstrates this case.
Knowing construction isn’t enough. Understanding and communicating with subs is critical to achieving budget. Your subs hold all the cards. We make it easy for them to help by developing details that meet the code and can be implemented by the subs. Creating this synergy is what we do with the Value Design process.
Combining superior designs with saving money. Isn’t that what it’s all about? Or, are you in the business for PRACTICE? We thought so…Neither are we.
As the best Commercial and Residential Architects, we understand how to produce profitable multi family housing architecture. Call us to see how we can help you achieve your goals.








